Theme for the Capital Region Advertising Federation’s 2024 American Advertising Awards. Campaign consisted of “Candyland”-themed illustrations and graphics used in digital ads, stickers, a poster, program book, and a landing page.
Creative Director
Susan Merrick
Co-designer
Johanna Turano
Susan Merrick
Co-designer
Johanna Turano
Character designs were established to create the “Addyland residents,”
each with a designated color palette. Choose your fighter!